Branding Work
Monarch Volleyball Club
The client's objective for this branding initiative was to cultivate a league identity that struck a balance between playfulness and timelessness. They aimed to evoke excitement among teenagers for both gameplay and the attire, particularly the team jerseys. The client expressed a strong affinity towards the monarch butterfly, appreciating its symbolism of renewal and growth, and specifically requested colors reminiscent of this species. Additionally, in line with the branding direction, characters were developed to complement the overall representation of the volleyball team.
Vülacils by Maison Vüla Collectiv
The client desired a design that exuded classic elegance and luxury. Her primary aim for her brand was to emphasize the connection between inner beauty, outer appearance, and connectivity. We achieved this by incorporating a triangle motif with her name at the center, symbolizing this holistic approach. She also wanted a subtle reference to her expertise in lashes without it being too overt. As a solution, we chose an art deco style with simple symmetry for the brand, providing a sophisticated yet understated aesthetic.
