Logo Design
A logo is a brand's unique mark, simplified to be memorable and versatile. It captures the brand's essence in a simple design, with carefully chosen colors and typography. The collaborative process ensures it aligns with the brand, creating a timeless and recognizable visual identity.
Workflow
Here is an example from a recent client who wanted fun and professional logo for his business. Along with the steps we took to find their preferred style.
It all starts with the DIRECTION. Here, the client will decide what speaks to them the most.
To the DRAWING BOARD! In this stage, I use my word map and directions to play with a few concepts.
The client was really big on having a clear iconic symbol, wanting the A to have a snap in it. I used my hand as a reference to get the shape right and find different ways to place it.
Then we get down to the DETAILS. Here I clean up and finalize the official design.
Once all is approved, the final logo is placed onto mockups and shown to the client to show their logo in the REAL WORLD.
